It's more popular than you think.

We have to give credit to woot.com for being the first to really make the "One day deal" concept mainstream, but ever since they did it other website owners have been running with the idea. In the spirit of flattery (translation: copying stuff other people have that we like), Cartooga has a deal of the day engine built in. This section of the back-end lets you put a product on the calendar and discount it for one day.

So why would I use this?

A daily special gives your customers incentive to visit your website every day, and lets you blow out old inventory.  People are always looking for deals, and store owners who consistently offer different products on sale every day drive a lot of repeat business back to their store.  Plus there are a plethora of free "deal sites" on the Internet that do nothing but categorize the products from different sites offering daily deals and send visitors over to you.  Using Cartooga's built-in product feed builder, you could submit your daily deal to these sites and start benefiting from their traffic.