Customer Spotlight: Daily Shades

Daily Shades is kind of a unique site, so they needed a shopping cart with some pretty unique features.  As you probably guessed from the picture, Daily Shades sells high-end designer sunglasses at discounts of up to 70% below MSRP.  What's the catch?  They only sell one style per day, and when it's gone it's gone.

In short, they're the "woot" of designer sunglasses.

The site, which picks up its customers primarily through word of mouth referrals and social media, operates in a tight niche market and still manages to get a pretty decent amount of traffic.  Every day they feature a different pair of sunglasses at prices less than half of typical MSRP, and when they're sold out they're gone.

Daily Shades uses Cartooga's Deal of the Day engine to run their site.  As new inventory is received, their staff uploads the product descriptions and photos and uses the DoD Calendar to schedule deals days or weeks in advance, making administration of their site a nearly hands-off experience.

Customer retention increases by using Deal of the Day promotions, as many visitors return to the site daily to see if the latest deal peaks their interest.

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DISCLAIMER: One of the great things about the Cartooga platform is that the store owners have full access to change the look and content of their site at any time. The screenshot(s) shown on our Spotlight pages are taken at the time we feature them, and may not necessarily be the most current version of the site.